Timeless Tales. Endless Passion. NBA is Back.
To celebrate the return of a new NBA season, I wanted to work on a new personal project created from a Nike perspective.
Timeless Tales. Endless Passion. A tagline with a nod to both the magical tales of NBA history and the endless passion from fans and players in the present, creating new history.
This encapsulates what I wanted to do with the campaign as the aim was to develop a style that taps into the passion, emotion and nostalgia that comes with being an NBA fan - as a way of building anticipation for a new season.
For this project I wanted to focus on typography and let the messaging carry the campaign. I opted for a classic serif typeface in “Georgia” that emphasised the reference to history. Contrasting this, it was inevitable that Futura had to be used as it is synonymous with the Nike brand.
Hero Graphics
For the hero visuals, I wanted to focus on a direction that was instantly recognisable as a Nike campaign. Something that looked smart, finessed, utilised white space and offered simple yet effective messaging. “Basketball is back.” is a very simple phrase but I felt it was incredibly effective when matched with the tagline and imagery.
Every image was chosen with intent - the hero player showcasing some form of emotion or passion. Suporting imagery included past and present players for the team represented with the intention of tapping into emotions and nostalgia of fans of all ages. In the real world, a hero asset would have been created for every team.
Simply put - representing both the past and present of the NBA.
