Woking FC 2026/27 Socials Branding

ClientWoking FC

Date2026/27 Season

CategoriesArt Direction · Branding · Social

Brief

At the start of the 2026/27 season, I worked with Woking FC to design all of their social media templates for the year. We created three sets: Home, Away and Third.

In our initial meetings we discussed Woking’s desired direction for the season: a clean, modern look that elevates the club’s social presence. We also worked through pain points from the previous season, both visually and mechanically. With the club photographer also taking on the media role, the key goal was a suite of templates that not only stopped the scroll, but were fast and easy to update on matchday.

The Woking crest is divided into sections of white and red, and historically the Home kits follow the same direction. Building on that logic, the entire design system is made from four simple shapes — drawn from the cross in the crest and extended into unique squares and rectangles that finish with a flourish unique to Woking.